How Well Do You Know Your Business?


There’s an old saying: ‘Keep the main thing, the main thing’.

Or, as is generally attributed to Einstein: ‘The definition of stupidity is doing the same thing and expecting a different result’.

So when I consult with companies (for example, when facilitating Strategy Planning sessions), I always take them through a series of questions, to see how well they know their business.

My questions are often variations of these:

  • Do you know your numbers?
  • Do you know where your business comes from?
  • What are the costs?
  • What are the challenges?

Making lasting change starts with knowing your current position. After all, you can’t decide on a destination, if you don’t know your starting point.  

(Watch my video for more thoughts on this.)